MURRIETA, Calif. – Tuesday afternoon marked a significant milestone for the KTM North America, Inc. and PIERER New Mobility North America organization as it celebrated the official grand opening of PIERER Mobility AG’s brand-new North American Headquarters in Murrieta, California.
Special guests from all over the world were in attendance for Tuesday’s festivities, which included a ribbon cutting ceremony to officially unveil the world-class facilities dedicated to the company’s premium motorcycle brands KTM, Husqvarna Motorcycles, GASGAS and MV Agusta; in addition to bicycle brands Husqvarna E-Bicycles, GASGAS Bicycles and FELT Bicycles and high-end components under the WP brand.
With global headquarters based in Austria, PIERER Mobility AG – parent company of the highly prominent two-wheeled brands – is Europe’s leading manufacturer of powered two-wheelers that has been an active player in the North American market since 1967. PIERER Mobility AG CEO, Stefan Pierer, and select members of the global Board of Directors were in attendance on Tuesday to celebrate the momentous occasion.
“This is an emotional day for me,” said Stefan Pierer, CEO of PIERER Mobility AG. “Exactly 30 years ago I started in the USA with only a dozen of employees. Today we are Europe’s leading Powered Two-Wheeler group, we’re selling approx. 100,000 units annually in the US market, so more than one billion dollars in sales. The most important success factor for us is racing, that is the driving force that pushed us over the years, even in the US market. Building our new North American headquarters in Murrieta was the biggest single investment we’ve ever made yet. We set a new standard for the whole US market.”
The new headquarters is part of KTM North America’s commitment to growing the sport of motorcycling through continuous investment in infrastructure, research and development, technical training, and continuing education for the company’s class-leading products and technology. Specifically, in North America, the organization has grown from 30 employees in 2009 to almost 360 employees in 2023 and this new building allows for further room to expand and grow to support its network of more than 1,000 independently owned small businesses across North America.
PIERER Mobility AG showcased their North American headquarters in Murrieta, California, in a grand opening on Tuesday. Tour the $53,000,000 facility in this Vital MX video
